Waltham Abbey Website Promotion

Waltham Abbey Essex and Website Promotion

waltham-abbey-gardensIt takes its name from the Scheduled Ancient Monument Abbey Church of Waltham Holy Cross, which was prominent in the early history of the town. The ancient parish covering Waltham Abbey was understood as Waltham Holy Cross.

The history of the town started during the reign of King Canute in the early 11th century when his standard-bearer Tovi or Tofig the Proud, founded (or rebuilt) a church right here to house the miraculous cross discovered at Montacute in Somerset. It is this cross that offered Waltham the earliest suffix to its name. After Tovi’s death around 1045, Waltham reverted to the King (Edward the Confessor), who gave it to the Earl Harold Godwinson (later king). Harold rebuilt Tovi’s church in stone around 1060, in gratitude it is said for his treatment from a paralysis, with praying prior to the marvelous cross. Waltham’s people utilized the abbey as their parish church, and paid their tithes, worked the glebe as well any of their lord’s land and paid other dues to the canons.
Legend has it that after his death at the Battle of Hastings in 1066, his body was offered Waltham for interment close to the High Altar. Today, the spot is marked by a stone piece in the churchyard (originally the site of the high altar prior to the reformation).
In 1177, as part of his penance for his part in the murder of Thomas Becket, Archbishop of Canterbury, Henry II refounded Harold’s church as a priory of Augustinian Canons Regular of sixteen canons and a prior or dean. In 1184, this was increased so that Waltham became an abbey with an abbot and twenty-four canons, which grew to be the richest abbey in Essex. To the abbey’s west and south, the town grew as a linear advancement around a crossing road nevertheless had a solitary north-south “High Street” as late as 1848.
Two guilds were in medieval and early Tudor periods in the parish, each with an endowment for a priest: the Brotherhood of Our Lady, and the Charnel Guild, whose priest was additionally the parish curate. The former, which existed from at least 1375, occupied the Lady Chapel in the parochial part of the church. The Charnel Guild, which occurs as ‘the Sepulchre’ in 1366, most likely utilized its crypt.
The town’s reliance on the Abbey is signalled by its decline after the Abbey was dissolved and demolished in 1540, the last working abbey or monastery to be liquefied as it was King Henry VIII favorite location for finding and resting peace. Waltham Abbey vicarage is a 17th-century building, wood framed and plastered, the residence provided by the Edward Denny, 1st Earl of Norwich to develop the first curacy, much changed in the 18th century and later on and architecturally Grade II \* detailed. In the early 19th century the church held 3 Sunday services, consisting of the one in the evening for the factory employees.

Early History

The name of the ancient parish as a whole is Waltham Holy Cross, but the use of the name Waltham Abbey for the town appears to have actually stemmed in the 16th century, however there has actually frequently been disparity in the use of the two names. The former city district was named Waltham Holy Cross, rather than Waltham Abbey. Ermine Street lies only 5 km west and the causeway around the River Lea from Waltham Cross in Hertfordshire may be a roman building.

Business Website Promotion – SEO

waltham-abbey-shopsWaltham Abbey has several benefits for business. It is close to the M25 and M11 motorways making it easy to transport merchandise. The town centre has many small businesses that seem to be under-commercialised. As I strolled through the town, and being an SEO consultant with a special interest in small business marketing, I could not help but consider how a little SEO could benefit some of these businesses. We parked near some marque cars  that could have benefited from car detailing Essex.

Few website owners understand that reputation matters more in ranking than content. Certainly a website for kitchen showrooms needs to put ‘kitchen showrooms’ on the page and in the page title. But it needs links from other websites with ‘kitchen showrooms‘ in the anchor text. The company could seek reciprocal links with builders such as a company that makes extensions or even loft rooms. But Google advises that reciprocal links are of no value. The temptation for solicitors in Waltham Abbey might be to exchange links with family lawyers in Hendon, an employment law solicitor in London, or even a firm who will find you the most appropriate solicitors in London, these firms should know that they need one-way links and not reciprocal links. There are programs such as Internet Business Promoter that promote reciprocal linking but they have sadly fallen behind the times. Links are the top factor on Google but for small business SEO you need to concentrate on great content that will attract natural links.

Several small business website owners conduct their own SEO. Those in Essex would benefit from SEO support in Essex. There websites could be developed by nearby website design Loughton.



Waltham Abbey is served by Essex County Council recruited services and some non-subsidised services, connecting the town to destinations in Hertfordshire, Essex and London.


Waltham Abbey’s nearest railway station is Waltham Cross, which provides a constant service to London Liverpool Street. A lot of bus services in Waltham Abbey offer fast access to that station. The local London Underground station goes to Loughton.


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