Keywords and the Keyword Difficulty Tool – Part 1

Keywords and the Keyword Difficulty Tool – Part 1

A key phrase is a word or expression that may be typed into search boxes (search terms) on internet search engines like Google.

Every company would like to have their website on the leading page of Google.

Your purpose is to find particular niche keywords that are ideal for your internet site. A specific niche keyword can be defined as one that has an above average search volume for the targeted area of a website that has the potential for top page positioning on the internet search engine results pages (SERP) for that country.

So a firm of accountants in East London might think about using keywords like quality bookkeeping services, tax advice Essex or payroll and accounts.

Threshold Browse Quantity

The threshold search quantity that is acceptable for a website does depend on its target audience. A worldwide information website might pick a threshold search quantity of 1000 searches each month before it thinks about developing a website focused on a particular keyword. For example, Wikipedia has the propensity to target short-tail keywords (just a couple of words).

A website looking for clients within a particular location might think the ROI is acceptable for developing a website based on a keyword that could potentially bring in one additional client per month.

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A firm of family lawyers in Barnet specializing in divorce and separation matters and inheritance tax and Estate planning might want to appeal to people in the North London area and it might be happy to gain just one or two new clients per month.



Area or Location

Searches around a particular area form the fastest expanding sector online – currently this is estimated at 12%. A search that incorporates an area has a far better chance of converting on business websites.

When you look for the niche keyword phrases for sites in a particular area, you need details about the number of searches in that area and also an assessment of the competition for the search engines in that area. As well as having the largest free search database, the Google keyword research tool provides both global and also national month-to-month search volumes.

Getting in the top 10 on the Search Engine Results Pages

Very few searchers will click on websites that are not within the top 10 results on the SERPs. 42% of searchers will click on the very top website for a search, but only 0.7% of searchers will choose the 11th website and 0.07% will choose the fortieth website. In other words, if the main sites for a keyword have 600 visitors, the 11th website will only receive 10 site visitors and the 41 st website will receive only 1 viewer. This implies that websites that are not within the top 10 positions on the Google results pages will not receive much website traffic.

The Keyword Search Quantity and Keyword Difficulty Equilibrium

It is not worth targeting keywords that have no searches. The Google Keyword Planner will give you the number of searches each month for a list of keywords.

It is also not worth targeting search phrases where the competition is so high that your website has no chance of getting near the top of the Google results – the keyword difficulty is too high.

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A small firm of online antique dealers might find that keywords like antiques or Royal Doulton are so competitive that there would be no chance of getting near the top of Google but keywords like Staffordshire figures or Blue and White Transfer Ware might be a better choice.